Community Event
NetAid
A 1999 collaboration between the UNDP and Cisco that paired live concerts with one of the earliest large-scale internet broadcasts to elevate the fight against global poverty.
The story
About NetAid
NetAid blended stadium-scale concerts in New York, London, and Geneva with simultaneous digital events streamed to 40+ countries. Don supported Cisco’s networking teams as they engineered new infrastructure to carry the webcasts.
The program helped pioneer online donation models while shining a spotlight on grassroots poverty-relief organizations that could now reach a global audience.
At a glance
Highlights
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Raised tens of millions of dollars for anti-poverty NGOs and microfinance initiatives.
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Demonstrated the power of pairing entertainment with purpose-built digital campaigns.
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Pushed Cisco’s streaming and networking capabilities into new territory years before mainstream video platforms.